With ICO's now coming to KRAKEN:ETCUSD it will get a lot more popularity. Also ICO's with smaller targets will look to use ETC as an alternative, also most new ico's are now offering multiple funding methods. also BTCC, the second largest Bitcoin exchange in China and the world, has announced the integration of Ethereum Classic on its newly released digital cryptocurrency exchange BTCC DAX.
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I'm holding ETC... Long term it's definitely a great coin to have in the portfolio.