Swatch half-year sales miss estimates, dragged by low demand in China

Swatch's UHR sales fell in the first half of 2025 as the Swiss watchmaker faces cooling demand in the luxury industry and continued weakness in China, it said on Thursday.

The maker of Omega, Longines and Tissot brands, along with its plastic Swatch watches, said its half-year sales fell 7.1% at constant exchange rates to 3.06 billion Swiss francs ($3.82 billion), compared to a year earlier.

That missed the 3.2 billion francs expected by analysts polled by LSEG.

($1 = 0.8020 Swiss francs)