ZETA: when data-driven ads strap on a rocket

Technical analysis:
On the weekly chart, ZETA trades inside an ascending channel. After a deep pullback to the lower channel boundary (14–15$), the price bounced and consolidated above 19$, breaking the descending trendline. The nearest resistance is at 35.87$, and if broken, the next target lies at 50.51$.

EMA and MA on lower timeframes have turned upward, MACD shows a bullish crossover, and volumes are increasing. The upside potential remains strong as long as support at 15–16$ holds.

Tactical plan: buy from current levels and add on a retest of 18–19$, targeting 35.87$ and 50.51$.

Fundamental overview:

Zeta Global is a marketing and data-driven advertising company leveraging AI for targeted campaigns. The business benefits from the global digitalization trend and rising corporate spending on data analytics. Recent earnings showed revenue growth, improved margins, and reduced debt. Rising demand for adtech and institutional interest could further boost the stock.

Conclusion:

If ZETA breaks above 36$, it could jump into a higher price range, turning clients’ ad budgets into rocket fuel.