OpenAI Looks To Bring Ads Into ChatGPT Experience

OpenAI (NYSE:AI) may soon add ads to Microsoft (MSFT)-ChatGPT. According to a report, Alex Heath, Fidji Simo, the company's new CEO of Applications, is searching for someone to lead its monetization effortsincluding the rollout of advertising inside the chatbot.

Simo, who joined last month after stepping down as Instacart's CEO, has already met with potential candidates, including some of her old colleagues from Facebook. Whoever gets the job would run all of OpenAI's money-making products, from subscriptions to ads, and report directly to Simo.

The move signals how seriously OpenAI is thinking about turning ChatGPT into a bigger business. While the company hasn't commented on the report, the idea of ads inside ChatGPT could be a big shift for users who are used to the ad-free experience.

Simo already oversees much of OpenAI's operations, while research, infrastructure, consumer hardware, and safety teams continue to report to CEO Sam Altman. The question now: how will users respond if ads start popping up in their chats?