Puma shares dive after warning of full year loss

Puma's PUM shares were seen down around 20% in early trade on Friday after the German sportswear brand slashed its full-year outlook and posted weaker-than-expected quarterly results on Thursday, citing currency headwinds and impacts from U.S. tariffs

The company now expects an earnings before interest and taxes (EBIT) loss for 2025.

It also expects annual sales to decline by a low double digit percentage, having previously forecast of low-to mid single digit-growth.