Vertiseit’s subsidiary Visual Art signs agreement with Salling Group

Vertiseit, through its wholly owned subsidiary Visual Art, has signed a five-year framework agreement with Denmark’s largest grocery retailer, Salling Group – with brands including Netto, Føtex and Bilka – to deliver licenses for Visual Art’s platform for In-store Experience Management (IXM) and related services. The partnership constitutes the start of an expansive collaboration with Salling Group on Denmark’s single largest Retail Media network.

Visual Art is a leading provider of Digital In-store solutions, with a strong footprint within the Food & Beverage sector, including grocery and convenience retail. With a focus on driving business value for its customers, Visual Art has earned strong international recognition for its Digital In-store concept development, tech and platform.

Salling Group is a Danish retail company headquartered in Aarhus, operating major grocery brands including Netto, Føtex and Bilka. Founded in 1906, operating more than 2,000 retail venues in Denmark – of which more than 700 grocery stores – the group is one of Denmark’s largest private employers and plays a central role in the country's retail sector.

The agreement has an initial duration of minimum five years and includes licenses to Visual Art’s IXM Platform with enhanced Retail Media capabilities – delivered as SaaS – as well as related services for call-off during the period. The agreement with Salling Group, covering Denmark’s single largest Retail Media network, is an important proof of the relevance for Retail Media in Digital In-store solutions within retail.