Google vs Bing

If you haven`t sold GOOGL here:

Or bought it here:

Then you should know that the investment by Microsoft in OpenAI signifies a significant boost to their artificial intelligence capabilities. OpenAI's advanced technologies and expertise in AI research and development could potentially enhance the capabilities of Microsoft's Bing search engine. With access to powerful AI algorithms and resources, Bing may be able to offer more personalized and accurate search results, thereby attracting users who seek a more refined search experience.

Furthermore, Microsoft has been making strategic moves to expand its presence in various sectors, including cloud computing and enterprise services. By integrating Bing into its ecosystem of products and services, Microsoft can leverage its existing user base and partnerships to promote Bing as a viable alternative to Google.

In recent years, Google has faced scrutiny over data privacy concerns and antitrust issues, which could create an opportunity for Bing to gain traction among users seeking more privacy-focused alternatives. Additionally, Microsoft has been actively investing in marketing and advertising efforts to raise awareness about Bing and improve its market positioning.

While Google currently holds a dominant position in the search engine market, the landscape is dynamic and subject to change. If Microsoft successfully leverages its partnership with OpenAI to enhance Bing's capabilities, coupled with strategic marketing initiatives, it could potentially chip away at Google's market share over time.

If I had to buy some options, that would be the following puts:
2024-1-19 expiration date
$105 strike price
$3.25 premium

Looking forward to read your opinion about it!