2/26/25 - $zvia - Only bev company on my radar
2/26/25 :: VROCKSTAR :: 
ZVIA
Only bev company on my radar
- bought a 6 pack of the cola flavor y day in anticipation of some px action (like we have today) and to have first-hand conviction if/when
- this is a one of a kind. while they operate in the ostensibly hyper-competitive soda/ cola category, they are not fake flavoring, not dying the liquid and MOST IMPORTANTLY are using stevia and NOT ____ose (fake sugars that f up your gut IYKYK).
- product tastes great. i think they could work on the can being more exciting (i remember when CELH had this issue 10+ yrs ago).
- but they're growing from 800 walmarts to over 2k this year. they're launching some great new spring/summer flavors. variety packs will drive sampling.
- this is not a size up and YOLO stock just bc they've got some growing pains in the 1H of this year, still burn a bit of cash (but have 30 mm of net cash) on the balance sheet.
- i think Amy (the CEO) sounds bright. so willing to give her a chance in my book.
- this is a 1% position and i won't be trading it around. y'day i made some aggressive moves, deployed cash. this AM i went back to a ton of cash, preferring heavy core positions NXT > OBTC > UBER > TSM... but i'm open to incubating stuff. like NICE, like XYZ, like BLDE. y'day (but now closed entirely after the move) was BTDR.
- reason i write all this is to say, put it on your watchlist. this is a potential breakout situation as retailers carve out MAHA (make america healthy again) stands and Zevia is well-positioned to keep gaining share in shelf, consideration and consumption.
- at sub 80 mm enterprise value (when you take out net cash), it's almost amazing to me someone doesn't just outright buy this out. i usually don't use that as a reason to own a stock, but i think all else equal, given the momentum at WMT and others and what i believe is a breakthru flavor w stevia (a v hard to work with ingredient for bev companies - i know first hand - and get right)... there's a floor on this, probably in the high $1's. and the upside is... well... look at celh.
whatchu think anon? grab one when you're out and LMK what you think!
V
ZVIAOnly bev company on my radar
- bought a 6 pack of the cola flavor y day in anticipation of some px action (like we have today) and to have first-hand conviction if/when
- this is a one of a kind. while they operate in the ostensibly hyper-competitive soda/ cola category, they are not fake flavoring, not dying the liquid and MOST IMPORTANTLY are using stevia and NOT ____ose (fake sugars that f up your gut IYKYK).
- product tastes great. i think they could work on the can being more exciting (i remember when CELH had this issue 10+ yrs ago).
- but they're growing from 800 walmarts to over 2k this year. they're launching some great new spring/summer flavors. variety packs will drive sampling.
- this is not a size up and YOLO stock just bc they've got some growing pains in the 1H of this year, still burn a bit of cash (but have 30 mm of net cash) on the balance sheet.
- i think Amy (the CEO) sounds bright. so willing to give her a chance in my book.
- this is a 1% position and i won't be trading it around. y'day i made some aggressive moves, deployed cash. this AM i went back to a ton of cash, preferring heavy core positions NXT > OBTC > UBER > TSM... but i'm open to incubating stuff. like NICE, like XYZ, like BLDE. y'day (but now closed entirely after the move) was BTDR.
- reason i write all this is to say, put it on your watchlist. this is a potential breakout situation as retailers carve out MAHA (make america healthy again) stands and Zevia is well-positioned to keep gaining share in shelf, consideration and consumption.
- at sub 80 mm enterprise value (when you take out net cash), it's almost amazing to me someone doesn't just outright buy this out. i usually don't use that as a reason to own a stock, but i think all else equal, given the momentum at WMT and others and what i believe is a breakthru flavor w stevia (a v hard to work with ingredient for bev companies - i know first hand - and get right)... there's a floor on this, probably in the high $1's. and the upside is... well... look at celh.
whatchu think anon? grab one when you're out and LMK what you think!
V
Penafian
Maklumat dan penerbitan adalah tidak dimaksudkan untuk menjadi, dan tidak membentuk, nasihat untuk kewangan, pelaburan, perdagangan dan jenis-jenis lain atau cadangan yang dibekalkan atau disahkan oleh TradingView. Baca dengan lebih lanjut di Terma Penggunaan.
Penafian
Maklumat dan penerbitan adalah tidak dimaksudkan untuk menjadi, dan tidak membentuk, nasihat untuk kewangan, pelaburan, perdagangan dan jenis-jenis lain atau cadangan yang dibekalkan atau disahkan oleh TradingView. Baca dengan lebih lanjut di Terma Penggunaan.