Synsam Group launches Smart Glasses - connected AI eyewear that combines style, vision, and smart technology
Synsam Group takes the next step in innovation and customer experience by launching smart glasses - the groundbreaking Ray-Ban Meta eyewear - in 200 stores across the Nordics. This launch marks the beginning of a new era where style, vision correction, and smart technology merge into one seamless product.
As the leading optical retailer in the Nordics, Synsam sees a clear trend: customers want more than just vision correction – they seek products that fit their lifestyle. Smart glasses meet this need like no product has before, transforming regular eyewear or sunglasses into a connected lifestyle tool that simplifies everyday life. Globally, Synsam is witnessing increasing demand for products that combine style, function, and digital innovation.
“Synsam and Ray-Ban Meta are a perfect match. Our customers want to buy their glasses from an optician they trust. Meta delivers the smart technology, and we bring our expertise in optics, functionality, and style. With their iconic design and advanced features, we are confident more people will choose AI-powered eyewear – fitted with their own prescription lenses – for optimal vision and comfort,” says Håkan Lundstedt, CEO and President of Synsam Group.
What can you do with Smart Glasses?
Ray-Ban Meta smart glasses are equipped with:
- A built-in 12 MP camera and five microphones for hands-free photos, video recording, and livestreaming.
- Meta AI voice assistant that can translate text in real time, identify objects, offer recommendations, and answer questions – all through voice commands (available in English, French, Italian, and Spanish).
- Open-ear audio technology for listening to music, taking calls, and sending messages without blocking out the surrounding environment.
- Live translation between English, French, Italian, and Spanish – perfect for travel and international meetings.
- Spotify Tap™ and integration with WhatsApp, Messenger, and Instagram for effortless communication and entertainment.
A new generation of eyewear – for a new generation of users
The glasses are available in several classic Ray-Ban styles, including Wayfarer and Skyler, and can be customized with prescription lenses – including Transitions® lenses that adapt to changing light conditions. Ray-Ban Meta is now available at selected Synsam stores in Sweden, Norway, Finland, and Denmark. Customers can book a personal consultation and experience the product in-store.
This launch is yet another step in Synsam’s vision for the future of optics – where technology, eye health, and style come together to create a better everyday life for the customer.
Jenny Fridh, Chief Communications Officer Synsam Group
+46 730277018, jenny.fridh@synsam.com
About Synsam Group Synsam Group is a leading optician group in the Nordic region, with a differentiated and affordable subscription offering. Synsam Group offers a wide range of products and services for eye health and eye fashion, catering to the customer's different lifestyles and needs. The group has approximately 4,000 employees, net sales of approximately SEK 6.6 billion (rolling twelve months until March 2025) and almost 600 stores in the Nordics, operating under the brands Synsam, Synsam Outlet and Profil Optik in Denmark. Through digitalization, subscription services and other innovative concepts, Synsam Group is at the forefront of innovation in the Nordic optical retail market across multiple dimensions including customer journey, product offering and ESG. Synsam Group's share is traded on Nasdaq Stockholm (SYNSAM). www.synsamgroup.comhttps://news.cision.com/synsam-group/r/synsam-group-launches-smart-glasses---connected-ai-eyewear-that-combines-style--vision--and-smart-te%2Cc4204340
RBM SS25 Wayfarer Dylan 16 9
RBM SS25 Wayfarer Barbara 16 9
RBM SS25 Skyler Barbara Extra 16 9
Håkan Lundstedt
