AppLovin continues to outperform competitors in the ad market

Mobile games and software company AppLovin Corp. has received a positive recommendation from global financial services company Macquarie. Analysts believe now may be a good time to buy AppLovin shares amid adverse investor reactions.

This was due to Apple's presentation of its AdAttributionKit program for advertising analytics. While it complies with the European Union's strict requirements for personal data treatment, it has naturally raised concerns about AppLovin's ability to purchase advertising space in App Store apps.

Macquarie believes that AdAttributionKit only updates Apple's old advertising software and does not threaten AppLovin's business. AppLovin has its Axon 2 technology, which utilises artificial intelligence (AI) algorithms to manage ad bidding. This technology still has substantial competitive advantages and can work under restrictions on personal data usage.

Let's review the technical analysis of AppLovin Corp. (NASDAQ: APP) shares to explore potential trading opportunities.

On the daily (D1) timeframe, resistance has formed at 87.95 USD, with support at 73.45 USD. The breach of the support line suggests a potential formation of a side channel. However, as long as the support level is not breached downward, there remains significant potential for further growth. In case of a downward trend, the target for the fall may be set at 66.50 USD.

If an upward trend persists and the resistance level at 87.95 USD is broken through, the short-term target could be set at 97.15 USD. In the medium term, the price may rise to 106.50 USD.
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