Did I say 'controlled loss'. Yes I did! This is also known as a stop loss - for those who wish to short, and can afford it.
If one cannot take the loss, stay out! You've been told. In other words if you lose your money, sue yourself.
I do not avoid the issue of losses. I'm going to bring it up more and more - as it is the main thing to be controlled in all trading. Any arguments about that?