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VOD LONG OR PURCHASE STOCK SEE WHY

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NASDAQ:VOD   Vodafone Group Plc
FRANKFURT/LONDON, July 17 (Reuters) - UBS UBSG and Morgan Stanley MS are expected to organise the lucrative listing of Vodafone's European towers unit - a deal that could value the entire business at up to 16 billion euros ($18 billion), sources familiar with the matter said.

The two banks boast a close relationship with Vodafone VOD and both pitched to become joint global coordinators in the listing, which is expected early next year, the sources said.

Goldman Sachs GS has also pitched for a top job in the initial public offering (IPO) and hopes to be in the driving seat, they said.

Vodafone and Morgan Stanley declined to comment, while UBS and Goldman Sachs were not available.
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