Short on apple, news of cheap iPhone X will be shortlived

I believe that going short on apple now would be a good call.

WHY?

apple always retraces after a new phone launch, this year there has been little to no hype so far, no leaks and nobody cares yet the stock is higher than ever, i expect a retrace to 50ma minimum.

launch of new phone could liquidate shorts so do not over leverage and use a stop loss, also come to your own opinion, do your own FA i am not god