Hatena Co., Ltd. engages in the Internet related business that specifically provides user generated content (UGC) services. It offers content platforms and marketing, and technology solutions. The Content Platform provides a platform that can send and diffusion of content such as text or image. The Content Marketing helps to carry out marketing activities through the content transmission of other companies on the net. The Technology Solutions provides accumulated technology services. The company was founded on July 19, 2001 and is headquartered in Kyoto, Japan.